Channel Marketing Manager

Metal-Era, Inc.

Celebrating 37 years of unequaled service in the industry, Metal-Era manufactures a wide selection of engineered roof edge and roof ventilation systems designed to meet the roofing industry’s strictest standards. Known for their advanced robotic manufacturing technology and custom design capabilities, Metal-Era fabricates tested, quality products that are simple to install. Their nationwide network of experienced employees, representatives and distributors are committed to providing superior products and personalized service. Metal-Era is certified as a Minority Business Enterprise (MBE) through the National Minority Supplier Development Council.

http://www.metalera.com

Position Details

Channel Marketing Manager
Job
Full-time
8/8/2017
Southeast Wisconsin
Waukesha, WI

The Channel Marketing Manager is responsible for leading the planning, development, maintenance and implementation of marketing strategies for the various sales channels, including: Private Label Partners, Strategic Accounts, Direct Sales, and Specifications. Ideal employee will be a self-starter with strong organizational skills capable of working within a fast-paced company.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily:
  • Develop and execute a strategy to grow each of the sales channels with targeted promotions, programs, products, and tools
  • Develop and analyze Value Stream Maps for each of the channels from conception to delivered
  • Identify opportunities and strategies to grow niche market segments through our existing channels
  • Develop and execute initiatives to maintain and improve high levels of customer satisfaction and loyalty
  • Manage the tactical planning and execution for marketing events including trade shows, conferences and other Metal-Era events that serve these channels
  • Manage placement of advertising campaigns and coordination of creative within the targeted channels
  • Develop specific strategies to drive specifications, including: AIA and RCI CEU presentations
  • Identify and manage to KPIs that tie to the growth of channel strategies
  • Develop and manage to a detailed budget for activities required in supporting these channels

Required Qualifications:

  • Proven experience in successful planning and execution of strategic marketing
  • Bachelor's degree in a Marketing, Communications, Business Administration, or related field with a minimum of 4 years experience
  • Strong working knowledge of marketing communication practices
  • Exceptional organization, time management and project management skills
  • Demonstrated ability to drive strategy and initiatives to completion
  • Strong writing and verbal skills
  • Demonstrated ability to create dynamic presentations and go-to-market materials
  • Excellent interpersonal and business communication skills
  • Strong computer skills with high level of proficiency with Microsoft Word, Excel, Outlook and PowerPoint
  • Willingness to learn and take direction
  • Ability to take the initiative and work both in a team and independently 
Desired Qualifications:
  • Experience in Commercial Roofing or similar building envelop material preferred
  • Experience in Channel Sales is desired
  • Knowledge of Minority Business/Supplier Diversity and working with General Purchasing Organizations
  • Naturally inquisitive and analytical
  • Creative problem solver
  • Knowledge of CRM software
  • Design knowledge of Adobe, InDesign, Illustrator, Photoshop, or other design software

$60-65k/Annual

We offer competitive and comprehensive benefits options that allow employees to design their own plan based on their individual needs.

  • Medical
  • Dental
  • Vision
  • Life
  • Short Term Disability
  • Accident
  • Critical Illness
  • Health Reimbursement Account
  • Flexible Spending Account
  • 401(k) plan

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