Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement
Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement
by Jenni Field and Bengo Media

As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will—eventually—permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm.

Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEOs, some of the best insights into people, organisations, and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

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Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life
Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life
by Dave Marinaccio

A bestselling author and advertising veteran shares a life's lessons from the ad trade.

Admen, Mad Men, and The Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Dave Marinaccio, cofounder and the Chief Creative Officer at LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives.

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Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals
Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals
by Mike Schnaidt

A must-read guide for any creative, Creative Endurance offers practical advice and inspiration for staying motivated and achieving your big-picture goals.

Are you experiencing creative burnout? Using the effective strategies for creative endurance developed by creative director of Fast Company and accomplished marathon runner Mike Schnaidt, you can remain imaginative and inventive through any tough situation, throughout your life and career.

Featuring inspiring stories from designers, astronauts, illustrators, ultramarathoners, chefs, photographers, and an Olympic Gold medalist, Creative Endurance provides a unique combination of practical advice, in the form of 56 “rules,” alongside inspiring examples to help you overcome creative obstacles and thrive.

  • Learn from graphic designer Sagi Haviv, the creator of the US Open logo, as he shares his experience of generating over 6,000 sketches for the iconic design. 
  • Join photographer Peter Yang behind the scenes of his most memorable celebrity shoots, including with Barack Obama. 
  • Hear from astronaut Jeanette Epps, who went from a Ford Motor Company employee to a member of NASA’s space crew. 
  • Get tips from celebrated cookbook author Molly Baz on crafting compelling recipes. 
  • Discover the mental preparation strategies of Olympic Gold medalist Billy Demong. 
  • Learn expert tactics and advice for maintaining focus and motivation in your career from endurance racing legend Hurley Haywood.

With lush illustrations across four sections of increasing time increments (Your Day, Your Project, Your Job, and Your Life), Creative Endurance will guide you through the daily grind of work to the big-picture goals of your life. 

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AI in Digital Marketing and Advertising: Navigating the New Frontier
AI in Digital Marketing and Advertising: Navigating the New Frontier
by Bernard Baah

In today's rapidly evolving digital landscape, the intersection of artificial intelligence (AI) and marketing has become the new frontier for businesses seeking to stay ahead of the curve. "AI in Digital Marketing and Advertising: Navigating the New Frontier" offers a comprehensive guide to harnessing the power of AI to revolutionize marketing strategies and drive business growth.

Written by Bernard Baah, CEO of Filly Coder (https://fillycoder.com), a leading software development company at the forefront of AI innovation, this book delves into the transformative impact of AI on every aspect of the marketing and advertising ecosystem. From personalized customer experiences to data-driven insights, Bernard explores how AI is reshaping the way businesses connect with their audiences and drive results.

Drawing on real-world examples and expert interviews, "AI in Digital Marketing and Advertising" provides practical insights and actionable strategies for leveraging AI in marketing campaigns, customer engagement, and brand storytelling. Discover how AI-powered tools can enhance targeting precision, optimize ad performance, and unlock new avenues of creativity and innovation in marketing content.

Whether you're a marketing professional looking to stay ahead of the curve or a business leader seeking to unlock the full potential of AI, this book is your essential guide to navigating the new frontier of digital marketing and advertising.

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