Marketing Communications Manager

General Mills

Food. Purpose. You.

We serve the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Annie’s, Lara Bar, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US $17.6 billion during fiscal 2015.

We seek out the best talent, and then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.

EOE/Minorities/Females/Vets/Disabilities.

https://www.generalmills.com


Position Details

Marketing Communications Manager
Job
Full-time
6/20/2017
Twin Cities Metro
Minneapolis, MN

Join General Mills to drive the development and execution of modern communications plans for some of the most beloved brands in the world.

Marcom Orchestration Managers at General Mills collaborate with brand marketing and marcom teams to develop the “how”, “when” and “where” our communications show up for consumers. They consult, coach, and guide teams to create holistic communication strategies and plans that grow our businesses. They are experts at understanding target audiences, their behaviors & habits, and building communications plans that engage those consumers at the right place, time, and context. They ensure that the communication plans are contextually relevant and consistent throughout entire path to purchase.

They do this by bringing expertise in selling-in a brand communications strategies, building detailed communication plans, and have extensive experience executing those plans. They are agile thinkers and do-ers, with an optimization mindset.

  • Work closely with brand marketers, agencies and cross-functional teams in the creation of modern brand plans that reach consumers throughout the path to purchase 
  • Leverage Brand team’s strategic process/outputs to create communications plans that align with the brand’s purpose, target audiences, and business growth goals 
  • Apply critical thinking and strategic insights to drive better plans and execution 
  • Drive decision making across teams as you turn ideas into actions 
  • Collaborate with media agency on the creation and execution of the media plan 
  • Ensure brand consistency and relevancy across communications channels 
  • Steward the General Mills brand building process by facilitating working sessions, holding teams accountable for framework development, and being an owner/advocate for the process. 
  • Build measurement and optimization plan for the program in partnership with marcom team 
  • Take the lead in identifying optimization opportunities, tackling issues, and driving best practices across the program
  • Bachelor’s Degree, preferably in Marketing, Advertising, Public Relations or Business 
  • Experience in working with multiple marketing communication touchpoints (Including traditional and digital media, social, PR, promotions, experiential, or price incentives) 
  • 8+ years of marketing communications experience, preferably in full service, media, digital, and/or consulting agency 
  • 4+ years of broad media experience 
  • 4+ years of digital experience 
  • Experience orchestrating and executing multi-faceted campaigns 
  • Proven ability to translate business strategies into communications strategies, ideas and plans 
  • Experience leading people & teams 
  • Ability to apply precision and focus to flawless execution 
  • National brand experience 
  • Ability to execute on consumer insights 
  • Proven track record of collaborative working style 
  • CPG industry experience


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