Senior Marketing Specialist

Responsibilities:

• Manage postings on social media, landing pages, blog, email, and other channels on Hubspot. 
• Create product and sales collateral (e.g. sales materials, website updates, blog posts,) to articulate the benefits of our products. 
• Manage and create other design needs such as presentations, product materials, signage, and trade show collateral as needed. 
• Manage technical aspects of marketing automation system used to send client communications and generate, distribute, and report on leads. 
• Manage trade show details. 
• Work with other team members to ensure effective content distribution across channels—website, content syndication, digital marketing, social media, print, etc. 
• Manage and update the corporate website. 
• Coordinate with outside companies on the creation of content and marketing design. 
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.

Requirements:

• 5 years of Business to Business marketing experience. 
• Ideal candidate also has an interest in graphic design and brand development. 
• BA/BS degree in marketing or related field required. 
• Ability to manage multiple projects at the same time in a fast-paced environment. 
• WordPress and managing corporate website content experience required. 
• Proficiency in marketing automation systems such as HubSpot preferred. 
• Experience using social media platforms, especially Twitter and LinkedIn. 
• Experience working with Adobe InDesign, Adobe Illustrator, and Adobe Photoshop. 
• Highly motivated self-starter with passion for marketing technology. 
• Willingness and ability to work in a fluid, face paced and highly collaborative environment. 
• Strong work ethic and a high-level of professionalism. 
• Technically capable, excellent communicator, and a desire to improve processes. 
• Healthcare industry experience preferred.