Social Media Marketing Manager

This position is responsible for the planning and execution of the agency’s overall online communication strategy across all web, email, and social media platforms. This includes the creation of the agency’s annual social media calendar, event promotion strategy online, and maintenance and future development of the Guest House website. The Social Media Marketing Manager will also implement the agency-wide brand across online and other platforms with a consistent message. This position assists other team members to coordinate volunteer and donor relationships with an emphasis on school groups. The Social Media Marketing Manager maintains the donor management software including running reports and other donor tracking requirements.

Essential Duties and Responsibilities: 

• Plans and executes all agency online communication efforts, including social media, agency web site, and email marketing, on an annual and event-specific basis 
• Leads the effective implementation of the agency brand throughout all online and other communication efforts across the agency 
• Creates and publishes relevant, original, high quality content 
• Creates annual social media plan as well as event-specific plans that include evaluation of the impact of these efforts 
• Leverages Facebook ads to promote agency content and increase audience reach 
• Is lead staff for maintenance of the donor management software including running and analyzing reports and ensuring the integrity of the information is maintained in a quality fashion including donations, pledges, mailing lists and reports 
• Works within the team to coordinate volunteer and donor relationships with an emphasis on school groups 
• Assists with planning and execution of the agency’s Year End Fund Appeal 
• Supports the Manager of Volunteers and Communications in overseeing donation procurement, storage, and distribution 
• Supports the Events and Outreach Manager in planning and facilitating special events specifically through design and layout of online promotional pieces 
• Serves as co-facilitator of the Cream City Gardens committee as well as lead assigned volunteer groups in garden related activities 
• Acts as a liaison to the community through attendance at tabling events, public speaking, and coordinating special projects asassigned 
• All other duties as assigned by the Executive Director, including special writing assignments 

This position description indicates the general nature and level of work expected of the employee. It is not designed to cover or contain a comprehensive listing of duties or responsibilities required of the employee. The employee may be asked to perform other duties as required.

Qualifications:

• Ability to plan, implement and follow through on assigned projects to meet goals and objectives of the Guest House 
• Demonstrable social networking experience and social analytics tools knowledge 
• Adequate knowledge of web design and web development 
• Teamwork and the ability to work cooperatively with others 
• Ability to work independently in a fast paced work environment 
• Excellent consulting, writing, editing, presentation and communication skills 
• Valid Wisconsin Driver’s License 
• Ability to be available for evening and weekend work

Training and Experience: 

• Bachelors Degree in Human Services, Marketing, Communications or a related field and two to four years of relevant experience 
• Experience working with databases and software including Microsoft Office, the Adobe Suite, and Abila Fundraising 
• Past history of working with volunteers and the community at large or similar experience

Generous benefits package offered to eligible employees including paid time off; Health, dental, and life insurance options; and 401(k) option.