Senior Manager, Media Relations

Greater Madison Convention & Visitors Bureau

The Greater Madison Convention and Visitors Bureau (GMCVB), and the Madison Area Sports Commission (MASC) are passionate about promoting the Madison area to visitors and locals alike. We do it by:

  • Attracting new conventions, sporting events and competitions to the community.
  • Providing expert service and support to people who visit Madison for events.
  • Sharing relevant and timely information about all there is to see and do in our city.
  • Conducting and analyzing tourism research.
  • Building our local economy!

http://www.visitmadison.com/about-us/employment-opportunities/.


Position Details

Senior Manager, Media Relations
Job
Full-time
5/30/2017
Southwest Wisconsin
Madison , WI

The Senior Manager Media Relations is a full-time position responsible for generating strategic external communications that cultivate a positive image for the destination and our organizations. Specifically, presenting Madison as a leisure and convention/event destination and the Greater Madison Convention & Visitors Bureau (GMCVB) and Madison Area Sports Commission (MASC) as economic development entities.

  • Develop and execute a strategic communications plan encompassing destination and organization goals and action plans.
  • Research, strategize and develop a media/public relations plan targeting key media personnel and mediums to garner publicity in national, trade and leisure publications
  • Research new outlets/mediums/channels for publicity for GMCVB, MASC and the Greater Madison/Dane County destination
  • Direct and Supervise PR & Communications Coordinator in the execution of the plan developed.
  • Meet or exceed earned media and other goals for destination publicity, convention/events publicity, and GMCVB and MASC organization publicity
  • Provide convention and event PR support to clients to meet contract requirements or in accordance with agreed upon criteria, including support for Ironman WI, World Dairy Expo and WI Film Festival.
  • Cultivate and pitch story ideas that will provide positive exposure for: Madison/Dane County as a tourism destination (leisure and convention/event)
  • The GMCVB as an economic development entity, best practice CVB, and a partnership-based organization
  • The MASC as an economic development entity and best practice sports commission
  • The MASC Youth Grant program and grant recipients
  • Key events, partners, attractions or new product development within the destination
  • Research, write and prepare materials for media inquiries and travel writer visits.
  • Manage media requests including content materials, potential story ideas and other materials as needed
  • Fulfill image and video requests
  • Cultivate and coordinate media Familiarization trips Cultivate and maintain highly beneficial relationships with local, regional and national media as well as public relations peers at partner organizations, other CVB’s and sports commissions and the WI Department of Tourism.
  • Plan and execute local editorial board meetings as needed to support the strategic objectives and annual plan
  • Provide direction and support to visiting film and television crews Secure and manage community speaking engagements for GMCVB and MASC leadership that support the strategic objectives and annual plans
  • Manage tracking database for public relations initiatives and destination / organization press coverage; prepare and report results no less than quarterly; archive press coverage

The above is intended to describe the general content of and major responsibilities for persormance of the position.  It is not intended to be an exhaustive statement of job duties or requirements. 

Knowledge and Education Required:

  • Minimum of Bachelors Degree in Communication, Journalism or related field.
  • Demonstrated strategic communications expertise
  • Familiarity with marketing and media relations principles and practices, normally acquired through college-level courses in journalism, public relations, marketing or a related field.
  • Knowledge of the Madison and Dane County area, including the hospitality community (accommodations, attractions, restaurants, etc.) is beneficial.

Skills Required:

  • Strong writing and editing skills.
  • Strong written/oral communication skills.
  • Strong organizational and work planning skills.

Abilities and Experience Required:

  • Professional experience in public relations, communications or marketing of at least four to six years
  • Excellent creative sense. Ability to transform communication objectives into effective communication messages
  • Strong initiative. Ability to develop and implement plans to accomplish measurable goals.
  • Ability to organize and maintain detailed databases and archives.
  • Ability to manage multiple projects and meet tight deadlines
  • Flexible and nimble in responding to media and organization requests.
  • Commitment to quality and accuracy.
  • Professional and upbeat manner.

Salary is based on qualifications and experience.  



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