Art Director Sales and Marketing

Serrv International

Serrv is a nonprofit, fair trade organization dedicated to lifting disadvantaged artisans, farmers, and their families out of poverty serving 25 countries Behind every basket, tunic and necklace that we offer, you'll find a story of positive change. A story of an empowered artisan or farmer who works in a safe environment, can send his or her children to school, and can save for the future with the reliable income he or she earns through fair trade. We partner with 55 small-scale artisan/farmer organizations and cooperatives to bring you unique, handcrafted product collections.

We emphasize the word "partnership" in our work because that's what these relationships are–we've created a system of creative collaboration built on mutual respect and trust, creating high-quality and well-designed items using sustainable materials and production techniques. Some of these partnerships have lasted for over 35 years!

In our world today, handcraft production is the second largest form of employment behind agriculture. Many small-scale artisans in developing countries lack access to markets, business skills and tools needed to grow. Through our nonprofit mission and deep commitment to fair trade principles, we are dedicated to not only sell our partners' products but to develop educational offerings, skill trainings, resources, and more to help grow sustainable businesses. Prepayments are always offered for orders, reasonable production timelines are agreed upon, and we provide grants so artisans can expand and provide more jobs in their communities. And of course, we pay a fair wage.

http://www.serrv.org


Position Details

Art Director Sales and Marketing
Job
Full-time
5/30/2017
Southeast Wisconsin
Madison, WI

Serrv International seeks an Art Director to enhance and implement all aspects of our brand identity, including print production and digital interfaces.

We’re seeking a creative, energetic team player with strong problem solving skills, experience in bridging marketing strategy and design, and a proven track record in creating a compelling visual and interactive brand experience. The successful candidate will oversee the look, feel and messaging of our marketing and promotional initiatives, creating a cohesive and recognizable brand statement within our multi-channel organization. A strong commitment to fair trade as a strategy to reduce poverty and empower low-income and marginalized people is required.

  • Work with senior management and the marketing department to develop and maintain a compelling brand identity in line with the company’s core values and ideals.
  • Create and execute a consistent visual design across digital and printed communications. Maintain brand aesthetics, standards and visual integrity. Set the company’s overall artistic style and voice; maintaining consistency across all marketing collateral.
  • Work collaboratively to create powerful marketing concepts and campaigns that enhance our market position and user experience. Ensure our messaging and design concepts work together to tell a compelling story.
  • Oversee design strategy for multiple Consumer and B2B catalogs, including project management, photography, design layout and messaging. Manage on-time and on-budget printing.
  • Oversee external photo shoots, in-house photography and photo editing. Provide seasonal promotional photos as required, and manage photography archive.
  • Oversee web site design strategy.
  • Develop impactful design concepts and user experiences across digital platforms, including social media and emails.
  • Plan, design, and deliver a range of high-impact printed materials, including consumer product tags and labels, inserts, advertisements, mailers, newsletters and shareholder reports.
  • Communicate our printing requirement to vendors, mail houses and Serrv’s operations center as applicable.
  • Develop web-ready videos about Serrv, our products and partners.
  • Advocate for innovative and strategy-driven design, striving to continually improve our quality, capabilities, and user experiences.
  • Help develop and study user data and analytics to help inform design decisions and enhance our user experience.
  • Stay up to date on UX industry trends and best practices
  • Formal graphic design training, plus minimum 5 years design experience, preferably in a creative agency
  • Experience in both interactive and visual design. A creative approach to typography, color, layout and information hierarchy, with a track record of achieving fresh and compelling graphic designs
  • Experience in creative management of strategic marketing concepts and campaigns in a selling environment, including a focus on digital end use
  • Experience in catalog design and layout
  • Ability to demonstrate an informed and thoughtful POV for our market, and a strong ‘branding strategy’ across multiple channels
  • Strong working knowledge of the digital space and digital media, including development of web sites, social media, email campaigns, online advertising and digital customer interaction.
  • Extensive knowledge of best practices in digital/online advertising
  • Fluency with Adobe Creative Cloud
  • Experience in production of four- and one-color materials and preparation of multi-page pieces for professional printing
  • Ability to manage multiple projects at the same time; delivering projects on time and within a limited budget
  • Excellent problem solving skills, including an ability to brainstorm innovative marketing concepts and compelling messages for a variety of customers
  • Strong work ethic, collaborative and team-oriented
  • Curiosity about current industry trends and technology
  • Knowledge of home and fashion industries a plus
  • In sync with our core values
  • Portfolio review is required
  • Salary range $45,000 to $50,000
  • Medical, Dental,
  • Long Term Disability Insurance,
  • 403b Retirement Plan,
  • Fifteen (15) Days Paid Vacation,
  • Holidays: Seven (7) Full Days and Two (2) Half Days Of Paid Holidays Each Year
  • Sick Time: 40 Hours Of Sick Time After Six Months Of Continuous Employment.


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