Digital Strategy Manager

CUNA

Credit Union National Association, Inc. (CUNA) is the premier trade association for credit unions.

http://www.cuna.org


Position Details

Digital Strategy Manager
Job
Full-time
5/25/2017
Southwest Wisconsin
Madison, WI

This is a full-time position that supports Digital/Marketing Department.

  • Works with the director to develop an enterprise-wide digital strategy and leads its implementation and management, including website, email marketing, SEO/SEM, analytics, applications, product delivery and videos all while maintaining the brand integrity of CUNA
  • Evaluates the competitive landscape and emerging industry trends
  • Defines and evolves the methodology and tools for digital channels
  • Contributes to the development, implementation and ongoing management of content strategy and governance for all digital channels
  • Oversees projects involving search engine optimization, quality assurance testing and user interface/user experience
  • Manages digital team including UI/UX Designer, SEO/SEM Analyst and Email Marketing Specialist
  • Works with team on knowledge acquisition and professional development

The successful candidate's qualifications will include the following:

  • Bachelor’s degree, advanced degree preferred 

5+ years of experience leading digital projects, including experience with:

  • Management of website initiatives and enhancements 
  • Development of content strategy and governance model 
  • Metrics development to show 
  • ROI Management of external relationships 
  • Management of budgets 
  • Management of team and individuals 
  • Strong, professional team player who can communicate, collaborate, and influence effectively with stakeholders at all levels of the organization, strong executive-level presence and deep subject matter expertise 
  • A wide degree of creativity and latitude is expected 
  • Experience in effectively choosing, deploying and using digital software/online applications 
  • Solid understanding of IT development specifically the integration and translation between front-end design to back-end code and development 
  • Depth of experience with user interface/user experience (UI/UX) including but not limited to user acceptance testing models, quality assurance testing platforms, and technology standards and best practices 
  • Experience working with vendors and consulting firms (e.g. UI/UX design, web development) 
  • Experience building the seamless customer experience with background in customer journeys and buyer personas 
  • Strong strategic planning and leadership skills 
  • Excellent project delivery/implementation skills and commitment to deadlines, processes, and policies 
  • Energetic, flexible, and highly proactive; a proven team leader who has positively and productively impacted strategic initiatives 
  • Excellent presentation and oral and written communications skills 
  • Comfortable working with colleagues in a variety geographic locations 
  • Other projects and duties may be assigned from time to time

Generous benefits package including health, dental and vision insurances as well as group term life and long term disability. 401(k). On-site health club, cafeteria and credit union. Under ground parking.



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