Digital Communications Manager (12009)

WORKING WITH CLIENT ASSOCIATION: American Society of Gene & Cell Therapy

REPORTS TO: Executive Director, ASGCT

EMPLOYEE STATUS: Exempt                                                                             

GENERAL SUMMARY: The Digital Communications Manager serves as the staff editor of the society website and has primary responsibilities for the overall look, feel, navigation and content to optimize the user experience and properly communicate the society messaging and brand. Also responsible for building an online community to promote the Society and its initiatives to a global audience as well as aid the professionals in the gene and cell therapy field to more easily connect and share ideas in a virtual environment.

POSITION RESPONSIBILITIES (Minimum of 37.5 hours/week):

• Manage the full spectrum of ASGCT’s digital communication outlets including websites, social media and other communication platforms
• Work within a team environment to develop digital promotional strategies and implement campaigns that generate high levels of traffic to ASGCT websites and online communities including the use of search engine optimization (SEO) and digital advertising campaigns
• Develop and implement innovative social media strategies to promote the Society’s initiatives and programs
• Manage the Society’s digital communication schedule including broadcast/targeted emails, social media posts, and press releases
• Develop and manage website content to keep information accurate, relevant and innovative (scientific and non-scientific in nature) with the assistance of ASGCT staff, volunteer content experts or medical writers as appropriate
• Work in concert with the technical teams and have a strong ability with Web-based content management systems (ideally including Kentico) to create desired visual look and necessary navigation for best user experience for Society websites
• Develop virtual communities appropriate for ASGCT audiences including developing the look, feel, navigation, content and services offered as well as promoting the communities to attract active users
• Develop strong partnerships with other appropriate and relevant online communities and external entities to enhance ASGCT’s virtual presence and impact
• Serve as a resource for staff needs pertaining to website training, more extensive website updates, development of new pages and email communications
• Stay updated on new online marketing technologies, best practices, and industry trends to identify innovative strategies and solutions that will drive growth in quality lead generation (i.e. new members, meeting attendees, and/or virtual community users)
• Create and analyze reports on digital campaign effectiveness in an effort to maximize results as well as monitor all press/blog/social media mentions including the use of Google Analytics or equivalent Web analytics software
• Develop and monitor budget in areas of responsibilities
• Serve as staff liaison to appropriate committees
• Other duties as assigned

Education/Experience Required:

• At least 3 years of website content development/deployment/management (no programming required), digital marketing and/or social media management experience is a must, including a solid grasp of Web and email technology fundamentals.
• Ability to work independently but also with teams both internally and with volunteer leaders.
• Must meet deadlines, have strong organizational skills and quantitative analysis abilities with experience developing data driven reports and synthesizing results to make strategic decisions that optimizes the online marketing mix.
• Must be deeply familiar with Facebook, Twitter, Instagram, YouTube and other social media channels – good knowledge and understanding of social media and online community platforms and how they can be deployed.
• Ability to use creativity while maintaining excellent communication skills in all forms.
• Bachelor’s Degree in Business, Communications, Marketing or Journalism is preferred

OTHER REQUIREMENTS:

• Travel of up to 2 weeks per year
• Some evening and weekend work as needed
• Occasional lifting, up to 50 pounds.

Competitive Benefits Package:

• 401(k), with 50% match by employer on the first 6% of salary contributions immediate eligibility; 100% vested in 1 year.
• Pre-tax savings plan for dependent care, health care and transportation expenses (Flex Plan).
• Health Insurance - POS; employer-paid premium for individual employee - immediate eligibility.
• Dental Insurance - optional. Employee-paid premium.
• Vision Insurance - optional. Employee-paid premium.
• Term Life Insurance - equivalent to annual salary up to $50,000, with a buy-up option.
• Vacation - two weeks per year (first year prorated).
• Personal time - five days per year (first year prorated).
• Holidays - nine paid holidays per year. Tuition Reimbursement (upon approval).
• Long-Term Disability Insurance (employer paid after waiting period)
• Short-Term Disability Insurance (employee paid after waiting period)
• Parking or Bus Pass – 50% paid by employer immediately, 100% paid by employer after waiting period
• Additional fringe benefits may be available.