Brand and Public Relations Specialist

Girl Scouts of WI Badgerland Council

Who We Are? 

We’re 2.7 million strong—1.9 million girls and 800,000 adult volunteers who believe girls can change the world. It began over 100 years ago with one woman, Girl Scouts’ founder Juliette Gordon “Daisy” Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents.

Today, as yesterday, we continue the Girl Scout mission of building girls of courage, confidence, and character who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing.

Our Mission: Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

http://www.gsbadgerland.org/


Position Details

Brand and Public Relations Specialist
Job
Full-time
5/23/2017
Southwest Wisconsin
Madison, WI

Girl Scouts is looking for a dynamic and inspiring communicator to aggressively champion our brand. The successful candidate will be a confident writer who is equally capable of crafting a long-form newsletter article as designing a clever graphical email. The successful candidate will be curious and eager to seek out Girl Scout stories to share with the world as we build awareness of the world’s largest leadership organization for girls. Full-time with generous benefits package. Position may be based in the Madison or La Crosse Girl Scout offices.

Inspire and engage Girl Scout members and prospective members. Champion the brand by aggressively seeking out public relations opportunities that promote the positive image and reputation of Girl Scouts. The Brand and Public Relations Specialist, under the direction of the Marketing Director, will possess tenacious initiative to develop, design and track dynamic communications to support the growth and mission of Girl Scouts. Create and implement strategic communications using multiple channels including e-newsletters, videos, print and social media to create excitement and awareness of Badgerland Girl Scouts. The position will also implement a public and media relations plan, in conjunction with the Director of Marketing, while seeking media and PR opportunities to promote council-wide Girl Scout objectives.

EXAMPLES OF DUTIES AND RESPONSIBILITIES:

  • Collaborate with multiple departments to identify messaging needs and timelines. 
  • Design and draft graphical content for targeted, audience-specific messages. 
  • Write and design print collateral for communications and marketing campaigns. 
  • Track, schedule and manage timed releases and deadlines. 
  • Implement a council-wide public and media relations plan. 
  • Ensure communications reflect the organization’s strategic vision. 
  • Ensure all communications are consistent and on-brand. 
  • Measure and present results of communication efforts.

QUALIFICATIONS:

  • Excellent public relations skills; clear and effective written and verbal communicator. 
  • Exceptional writing skills: ability to create exciting, creative and compelling content. 
  • Excellent graphic design skills with the ability to blends words and visuals while staying on brand tone. 
  • Must be able to craft messages for different audiences while maintaining brand integrity. 
  • Fluency in Adobe Creative Suite and Microsoft Office proficiency. 
  • Video editing competency. 
  • Attentive to details. 
  • Manage multiple priorities and deadlines effectively. 
  • Deadline driven. 
  • Available to occasionally work irregular hours, including some evenings and weekends. 
  • Work with individuals from diverse racial, cultural, religious, and socio-economic backgrounds in a professional manner. 
  • Be (or become) a registered member of Girl Scouts of the USA.
  • Bachelor’s or Associate’s degree in Marketing, Communications, Journalism or related field. Other combinations of education with relevant experience that demonstrate the ability to perform the duties of the position will be considered. 
  • Prior experience in marketing and communications is preferred.

Full benefits package including medical, dental, 403b investment, FSA, Life and AD&D, LTD, STD, Holiday, Sick, PTO packages. 



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