The Marketing Manager will work closely with the Marketing Director to improve overall site marketing performance by establishing plans, training, communicating expectations and following up with theatre sites. The position provides regular reports, summarizing field efforts and measurable analytical results to show how efforts are translating to success and reaching campaign goals.
In addition, the Marketing Manager will be responsible for executing and supporting corporate marketing efforts including developing weekly and monthly strategies to meet attendance goals, designing campaign materials with the creative department and serving in a key role for assigned special projects.
Success in the position will be identified by three factors:
- Site Guerilla Marketing and Local Campaign Creation/Evolution
- Improving upon current guerilla/grassroots marketing efforts by creating strong program/processes and providing clear expectations to field teams
- Seeking new opportunities for local use of marketing funds
- Forming advantageous partnerships with local groups
- Site Adaptation
- Ensuring field compliance and participation
- Program and Performance Effectiveness
- Impacting positive growth in site attendance and net operating income