Project Manager – Trade Shows & Customer Engagement

The Project Manager – Trade Shows & Customer Engagement has primary responsibility for Local and Regional Trade Show Strategy, Planning, Budgeting, Execution; Dealer Events; and Sales Promotion/Dealer Loyalty Development and Communication. This position develops, presents, implements and manages these programs, as part of an integrated marketing effort.

Essential Duties and Responsibilities:

Trade Show Project Management Functions:

• Collaborates with sales management to lead and develop the annual trade show strategy, schedule and budget for Regional and Local shows and events.
• Assesses and reports trade show and event recommendations to management and Corporate Marketing and works with them to ensure compliance with strategic and corporate identity standards.
• Manages the budgets and targets by establishing and tracking trade show project scope.
• Processes contracts for the show and manages show/event budgets administration from start to finish.
• Defines and evaluates KPIs for trade show selection, success and justified ROI.
• Oversees graphics and messaging of show concepts and coordinates exhibition execution. Collaborates with product management/market developers, sales training, aftermarket, and sales operations to select and order machines.
• Manages outside suppliers on the creation and execution of show themes, display properties and graphics, and show services.
• Works with sales operations and logistics departments, as well as outside suppliers to coordinate transportation, show set up, and move-out.
• Manages show staffing and group room blocks with input from sales and product management, as well as with hotels and show organizers.
• Manages lead retrieval system at shows and integrates data with CRM system.
• Interacts with sales management and field sales force on driving dealer and end user engagement with Wacker Neuson from show to purchase. 

Event Project Management Functions:

• Works with a cross-functional team to drive the messaging and execution of annual dealer events and sales meetings.
• Oversees venue selection and coordination with site staff for accommodations, food and beverage for events.
• Supports Human Resources in employee-focused events and programs. 

Dealer Loyalty Development Project Management:

• Works with sales and marketing management to design and execute programs that support sales, dealer loyalty and brand recognition.
• Visits dealers to provide creative and innovative ideas and competitive insight that will help the distribution channel grow, building brand awareness and market penetration.
• Ensures dealer co-op submissions are compliant with WN brand standards.
• Develops and distributes new dealer welcome kits and collaborates on dealer store branding.
• Works with internal marketing and Aftermarket colleagues on showroom branding. 

Safety:

• Performs all job functions is a safe manner and maintains safety awareness.
• Reports known accidents, injuries and unsafe practices and/or conditions to manager.

• Bachelor’s degree in marketing, business, advertising, journalism, communications or related field.
• Minimum of 5 years of experience project managing and coordinating trade shows, special events and meeting planning.
• Minimum of 2 years of experience developing dealer loyalty, promotions and engagement programs.
• Experience developing and managing complex budgets.
• Excellent organizational skills and a self-starter with problem solving skills.
• Excellent written and verbal communication skills, including presentation skills.
• Highly detail oriented, but also creative.
• Ability to effectively manage supplier relationships.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Outlook, Excel, Word, PowerPoint, Adobe Creative Suite skills.
• Ability to travel up to 25% including out of state travel.
• Experience working in the construction or agricultural equipment industry.
• Ability to successfully manage multiple tasks and projects simultaneously.
• Consistently lead and manage to project timelines.
• Additional years of experience or education may be substituted for each other as determined by Human Resources.

Compensation based on experience. Full benefits are included.