Digital Marketing Analyst

The Digital Marketing Analyst will work to ensure SWF makes smart decisions regarding our digital and social media efforts based on data, not assumptions, and that our assumptions are properly tested. The Digital Marketing Analyst will be responsible for gathering and analyzing data specific to our digital and social marketing vehicles and initiatives, making recommendations, and ensuring appropriate adjustments are made to improve consumer awareness, traffic, engagement, and conversion. The Digital Marketing Analyst will be responsible for providing organized reporting and clearly presenting it to key marketing and sales managers along with their recommendations.

JOB DUTIES:

1. Responsible for the daily monitoring and management of website performance, digital marketing campaigns and social media initiatives. (30%)

• Create scalable, innovative approaches to extracting, managing, and analyzing data from customers.
• Develop vision for analytics architecture, various predictive models, and efficient workflow across digital marketing.
• Track key website metrics for all SWF branded sites and partner microsites, including consumer traffic, page views, site visit duration, mobile share and sales, using Google Analytics and other tools.
• Track key metrics specific to digital marketing spends (advertising, etc.) and social media campaigns. 
• Identify trends in the data and make recommendations for action where necessary to improve SWF’s key metrics.

2. Work closely with integrated marketing, channel, product and sales teams to identify research topics. (20%)

• Identify research topics by analyzing key data points.
• Make recommendations for appropriate action (i.e. benchmarking, research, etc.).
• Execute research initiatives, report findings and make recommendations based on results.

3. Design and implement statistical tests around SWF websites and various marketing touch points and initiatives and verify their significance and overall impact. (20%)

• Seek out problems and experiment with the best approach to solve them, which can then be implemented.
• Design studies that address both user behavior and attitudes, and generate actionable insights.
• Document all findings and share with the digital, creative and channel teams. 
• Make fact-based recommendations to improve.
• Collaborate with integrated and channel marketing managers, and other key stakeholders to implement what you learn.

4. Accountable to develop and prepare reports for Integrated Marketing managers, channel, product and sales managers. (25%)

• Build, design and distribute monthly report detailing key insights for branded websites and partner microsites, detailing trends in traffic, sales and conversion as well as popular content topics, community quotes and results of all social initiatives.
• Build, design and distribute reporting as needed (weekly and/or monthly) that track key metrics specific to digital marketing spends (advertising, etc.) and social media campaigns. Include an overview analysis of trends and recommended actions.
• Build and design ad-hoc analytic reports for Integrated Marketing, channel and sales teams as needed.

5. Work closely with integrated marketing and channel marketing on special digital projects. (5%)

6. Quality

• Establish standards and metrics and measures own performance.
• Utilizes quality/process tools and methodology in daily individual work and on teams.
• Defines and documents individual processes within sphere of control.
• Ensures that others are trained as back-ups on (processes) within the area/department.
• Improves processes within sphere of control.
• Identifies waste and rework and enacts plan to improve/solve.
• Checks satisfaction of internal customers through use of focused feedback.

Requirements:

• Strong working knowledge of MS office suite; excellent Excel skills.
• Excellent analytical skills and behavioral/quantitative statistical knowledge; ability to identify causal relationships and make recommendations.
• Understanding of UI design, including knowing how and when to leverage research and testing to inform decisions.
• Strong abilities across a broad set of qualitative and user-centered design methodologies.
• Excellent organizational and problem-solving skills.
• Consistent attention to detail and quality; eye for detail.
• Familiarity with Microsoft Dynamics CRM.
• Previous experience with Google Analytics, Kissemetrics, CMS Systems and SEO tracking are preferred.
• Proactive, quick learner, willing to take ownership of assignments and see through to successful completion.
• Excellent written and oral communication skills; good presentation skills.
• Ability to collaborate with others and work with cross-functional teams. 
• Calm and productive under pressure; sense of urgency and prioritization.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree required.
• Prefer 2-5 years of previous experience in similar analytical/statistical role focused on digital media.
• Knowledge of SWF products preferred.